edwards bernays

“ Propaganda will never die out. ”

“ The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. ”

“ Propaganda, since it goes to basic causes, can very often be most effective through the manner of its introduction. ”

“ The minority has discovered a powerful help in influencing majorities. ”

“ When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. ”

“ In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. ”

“ Charity, as well as business, and politics and literature, for that matter, have had to adopt propaganda, for the public must be regimented into giving money just as it must be regimented into tuberculosis prophylaxis. ”

“ As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented. ”

“ The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. ”

“ I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda. ”