ray kroc

“ If I had a brick for every time I've repeated the phrase 'quality, service, cleanliness and value,' I think I'd probably be able to bridge the Atlantic Ocean with them. ”

“ As long as you're green, you're growing. As soon as you're ripe, you start to rot. ”

“ The success of additions such as the Filet-O-Fish, the Big Mac, Hot Apple Pie, and Egg McMuffin each evolved from an idea of one of our operators. So the company has benefited from the ingenuity of its small businessmen. ”

“ That night in my motel room, I did a lot of heavy thinking about what I'd seen during the day. Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. ”

“ I put the hamburger on the assembly line. ”

“ The quality of a leader is reflected in the standards they set for themselves. ”

“ It requires a certain kind of mind to see the beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly curved silhouette of a bun than to reflect lovingly on the hackles of a favourite fishing fly? Or the arrangement of textures and colours in a butterfly's wing? Not if you're a McDonald's man. ”

“ We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way. ”

“ We're not in the hamburger business. We're in show business. ”

“ The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it. ”