satoru iwata

“ Although many believe that technology automatically enables more realistic expressions, I believe that is just not correct. ”

“ Having strong momentum is very important for game platform businesses. Once the momentum is lost, great power is needed to change the trend. ”

“ In our definition, innovation means to make something that people think impossible possible. ”

“ Today, if you don't understand the controller, you are not able to enjoy the video games. ”

“ Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment. ”

“ I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that would impress people. ”

“ Needless to say, nobody is born an avid gamer. ”

“ The profitable part of online business is very likely several years away. Entering the business because it's a hot topic of the day doesn't make a profitable business nor satisfied customers. ”

“ One thing about the entertainment industry - it's not something that people need to survive. ”

“ The job of a programmer is to produce good work. ”